Services / Celebrity Collaboration
Brand × Korean celebrity, end to end.
From matching to rights to launch — we run celebrity and K-pop collaborations for brands that want Korea done right.
How we work.
Data-informed celebrity matching using Backers100, our daily influence index of 1,800+ Korean celebrities.
Direct negotiation and contracting with artists and agencies — usage scope, term, territory and media, in writing.
Product, campaign and content production with the celebrity's team, managed by ours.
100+ celebrities and athletes in our working network, plus Backers Entertainment, our own management company.
Selected proof.
FAQ.
Can you connect our brand with a Korean celebrity or K-pop artist?
Yes. We match brands with celebrities using our own influence data, then handle rights, contracts and execution.
Do you work with overseas brands?
Yes. We regularly work with global brands entering Korea and support English and Japanese-language teams.
What does a typical collaboration include?
Matching, rights clearance, product or campaign production, and launch — scoped to your goals and budget.
How are usage rights handled?
Scope, term, territory and media are contracted in writing with the celebrity's agency before anything ships.
PARTNERSHIP / IP / INVESTMENT / BUSINESS
contact@backersby.com